Shreekama EleganceFashion · Manufacturing · Retail · Bespoke
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About

The company behind Shreekama.

An integrated fashion organization built in Noida — designing, making, selling and tailoring women's occasion and ethnic wear under our own brands, and working with businesses that need the same capability.

Who we are

A fashion organization that keeps its hands on the garment.

Shreekama Elegance Pvt. Ltd. is a privately held fashion company based in Noida, Uttar Pradesh. It operates two brands: Shreekama, a designer womenswear label with a store at Paras One33 and an online presence, and Shreekama Studio, a bespoke couture and tailoring practice working to measure.

The company sits deliberately across the whole of the garment's life — the idea, the pattern, the sample, the production run, the shop floor, the fitting room. Most fashion businesses choose one part of that chain. We think the interesting work happens at the joins.

Our story

It started on a shop floor.

Shreekama began where most good fashion businesses begin: close to the customer. A store, a fitting room, and the daily discipline of finding out what women actually want to wear to the moments that matter to them — weddings, receptions, festivals, the occasions a family remembers.

That proximity shaped everything since. Because we sell what we make, we hear about a seam that pulls or a sleeve that sits wrong within days rather than seasons. Because we tailor to measure, we understand bodies rather than size charts. And because we develop our own product, we can act on what we learn.

Shreekama Studio grew out of the same instinct — customers asking not for a garment off the rail but for the garment they had in mind. Manufacturing grew out of the next question: if we can develop and make our own product well, what could we make for someone else?

What we do

Design it, make it, sell it, fit it.

We design and develop women's occasion, bridal, ethnic and contemporary wear. We turn those designs into garments — pattern, sample, correction, production, finish. We sell them under our own brand, in our own store and online. And through Shreekama Studio we make couture to measure for customers who want something that is only theirs.

For businesses, the same capability is available as a service: product development, private-label manufacturing, and the practical support a fashion label needs between a sketch and a delivery.

Artisans hand-embroidering zardozi work on a lehenga panel stretched across a wooden frame
Our approach

How we prefer to work.

  • Start at the garmentStrategy in fashion is mostly downstream of product. We begin with the thing itself — the cloth, the fall, the finish — and let the business follow from it.
  • Stay close to the customerA shop floor and a fitting room are the fastest research instruments in fashion. We keep both, and we keep listening to them.
  • Make the process repeatableAnyone can make one beautiful garment. The discipline is making the hundredth as carefully as the first — which is a question of patterns, specifications and checks, not of inspiration.
  • Be straight with partnersWe would rather tell a client what we cannot do than discover it halfway through a production run. Clear scope, honest timelines, no surprises at delivery.
  • Build for the long termWe are building capability, not chasing a season. That shapes what we invest in and who we work with.
Brand architecture

Two brands, one organization.

Shreekama Elegance Pvt. Ltd. is the parent company. It does not sell to consumers under its own name — it builds, operates and supports the brands that do.

Shreekama is the designer womenswear label. Shreekama Studio is the bespoke couture practice. They share a company, a workroom discipline and a customer, and they serve that customer in two different ways: one from a considered collection, the other from a blank sheet.

The architecture is built to hold more than two. New brands, divisions and business lines attach to the same corporate structure.

Our vision

A fashion organization that can take an idea all the way to a wardrobe.

The ambition is straightforward to state and difficult to do: be genuinely good at every stage between a design idea and a garment someone is glad to own — and make that capability available to our own brands and to the businesses we work with.

That means depth before breadth. Better product development. Better making. Better relationships with the mills, embroiderers and finishers the work depends on. More places for customers to find us. More ways for businesses to work with us.

Where we are going

Three directions, in order of priority. Deepen what we make — widening the categories we can develop and produce reliably. Widen how we reach people — more retail presence and a stronger digital brand. And open the organization up — more private-label clients, more supply partners, more people.

We will publish specifics here as they become facts rather than intentions.

In brief

The company, answered plainly.

The questions we are asked most often, answered without marketing language — for people and for the search engines that read this page.

Who is Shreekama Elegance?

Shreekama Elegance Pvt. Ltd. is a privately held fashion company based in Noida, Uttar Pradesh, India. It is the parent organization behind the brands Shreekama and Shreekama Studio, and operates across four disciplines: fashion design and product development, garment manufacturing, retail, and bespoke couture.

What does Shreekama Elegance do?

Shreekama Elegance designs and develops women's occasion, bridal, ethnic and contemporary wear; manufactures garments from development and sampling through to production and finishing; sells directly to customers through the Shreekama store in Noida and online; and makes bespoke couture to measure through Shreekama Studio. It also works with other businesses on private-label product development and manufacturing.

What is Shreekama?

Shreekama is the group's consumer fashion brand, offering designer lehengas, bridal lehengas, gowns, sarees and ready-to-wear sarees, anarkali suits, shararas, palazzos, co-ord sets, partywear and western occasion dresses, and fashion jewellery. It operates a store at Shop 65, Ground Floor, Paras One33, Sector 133, Noida, open daily 10 AM to 10 PM, and sells online at shreekama.com.

What is Shreekama Studio?

Shreekama Studio is the group's bespoke couture and custom tailoring division, positioned as 'Bespoke Couture — Imagined By You, Made By Us'. It provides custom garment stitching, designer tailoring, bridal and occasionwear, blouse, lehenga, gown, anarkali, kurti and sharara stitching, western wear and co-ord customization, saree finishing and fall-pico, and alterations and fitting. It is open Monday to Sunday, 10 AM to 10 PM, and offers home-visit consultation in Noida, Greater Noida and selected areas of Delhi.

Does Shreekama Elegance work with private-label businesses?

Yes. Shreekama Elegance develops and manufactures product for other fashion businesses under their own brands. The route runs from brief, through development, sampling and approval, to production and delivery. Quantities, lead times and capacity are agreed for each programme rather than published as blanket figures. Enquiries go to info@shreekama.com.

Does Shreekama Elegance work with international buyers?

Yes. Shreekama Elegance welcomes private-label, manufacturing and wholesale enquiries from brands, boutiques, wholesalers and online stores outside India, for bridal, occasion, ethnic and festive womenswear. Quantities, pricing, currency, shipping and delivery are agreed in writing per programme. International enquiries can start at shreekamaelegance.com/export.

How can a business approach Shreekama Elegance?

Businesses can use the enquiry forms at shreekamaelegance.com for private label, manufacturing, export, partnership or supplier requirements, email info@shreekama.com, or call or WhatsApp +91 8800601140. A conversation can start from an idea, a reference garment, a photograph or a full specification.

How can suppliers contact Shreekama Elegance?

Suppliers of fabrics, textiles, embroidery, lace, trims, embellishments, accessories and packaging can introduce their business through the supplier form at shreekamaelegance.com/suppliers, or email info@shreekama.com. There is no formal vendor registration portal — introductions go directly to the people making buying decisions.

Where is Shreekama Elegance located?

Shreekama Elegance Pvt. Ltd. is located at 65, Ground Floor, Paras One33, Sector 133, Noida, Uttar Pradesh 201304, India. The Shreekama store and Shreekama Studio share this address and are open daily from 10 AM to 10 PM.

How can someone join Shreekama Elegance?

The organization works across design and product, production and manufacturing, sourcing and supply, retail and customer experience, bespoke and atelier craft, marketing and brand, technology and digital, business development, and operations and corporate functions. Open roles are published at shreekamaelegance.com/careers. Where no role is advertised, candidates can introduce themselves at careers@shreekama.com and the introduction is kept on file.

How is Shreekama related to Shreekama Elegance?

Shreekama is a brand operated by Shreekama Elegance Pvt. Ltd. The company is the corporate entity; Shreekama and Shreekama Studio are the consumer-facing brands it runs.

Connect

Want to know more about the organization?

Business enquiries and partnership proposals reach info@shreekama.com; career approaches go to careers@shreekama.com.

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