Shreekama is the group's consumer-facing fashion brand. It designs and sells women's occasion, bridal and ethnic wear — the pieces people buy for weddings, receptions, festivals and the evenings in between.
The brand operates a store at Paras One33 in Sector 133, Noida, open daily from 10 AM to 10 PM, and sells online at shreekama.com. Being in both places matters: the store teaches us about fit and finish, and the site teaches us about reach and demand.

